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  1. Primary colors. Color is a critical institutional identifier. Blue and gold, used by all 10 campuses, comprise the unifying brand element across the system. For systemwide communications, the University of California’s primary colors are Pantone 299 U (UC Blue) and Pantone 116 U (UC Gold).

  2. Boldly Californian. UC embodies the ambition of California and ignites the potential of its people. Everything we say, do, or make should express this idea.

  3. UCLA’s colors evoke the blue of sea and sky and the gold of the sun and wildflowers, especially the California poppy. There’s a brightness to UCLA Blue and UCLA Gold that’s especially appropriate to Southern California, and different from other University of California campuses.

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  4. Guidelines. It’s more than just a wordmark. It’s a system. The “University of California” wordmark serves as the primary graphic identifier of the university for systemwide communications.

  5. Our brand colors are a fundamental part of our visual identity. They help distinguish UC Irvine and ensure a consistent brand presence. Download our color palette to access accurate color swatches. Primary Colors. UCI Blue: Our dominant color, representing trust, loyalty, and academic excellence.

  6. The University of California colors are Blue and Gold. The nickname of the athletics team is the Golden Bears. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below.

  7. University of California. As per the official brand guidelines of the school, the Pantone® numbers of the blue and gold colors of the University of California are 299 C and 116 C, respectively.