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  1. Learn about the primary and digital color palette of UC Santa Barbara, inspired by the Santa Barbara coast. Find PMS, CMYK, and hexadecimal codes, and see examples of correct and incorrect usage.

  2. Learn how to use color to reinforce your connection to UC Santa Barbara. Explore the color palette and download the official guidelines for more resources and examples.

  3. Learn how to use the official colors of UC Santa Barbara in your communications. The color palette includes primary, secondary, and accent colors, as well as color modes and values.

  4. Find the hex, RGB, PANTONE and CMYK values for the UC Santa Barbara Gauchos primary colors: navy and gold. Use these color codes for your digital or print projects related to the NCAA team or the Big West conference.

  5. Learn how to use the visual identity of UCSB, including colors, fonts, photography, and messaging. Download the UCSB Design Toolkit and the PDF guidelines for consistent, appropriate branding.

  6. Find out the official colors of the UC Santa Barbara Gauchos, a Big West Conference team in Division I of the NCAA. See the color codes for blue and gold in RGB, CMYK, Hex and Pantone formats.

  7. Tell the UC Santa Barbara story in a consistent, compelling way. Start by reviewing our brand guidelines.

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