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  1. This is the UC Santa Barbara color palette. Inspired by the Santa Barbara coast, the palette is grounded in the experience of living and working in our surrounding environment. Import the UC Santa Barbara color swatch (.ASE file) right into your Adobe creative applications. Download now.

    • Overview

      Color. Color is a critical element of UC Santa Barbara's...

    • Brand Guidelines

      Color palette (ASE) Templates. Letterhead, presentations,...

  2. Color. Color is a critical element of UC Santa Barbara's graphic identity. It can help to reinforce your connection to the university. Explore our color palette

  3. Color palette (ASE) Templates. Letterhead, presentations, and more. Tell the UC Santa Barbara story in a consistent, compelling way. Start by reviewing our brand guidelines.

  4. UC Santa Barbara websites are important tools for our campus to use in promoting our brand identity. Elements such as colors, photography, fonts, and messaging used throughout the site are official representations of the UC Santa Barbara brand. Download guidelines (PDF)

  5. Color Palette. Colors include both print and digital palettes . There is a Google Sheet containing the color palette. Add this as another tab to any Google Sheet and Google will automatically add the colors for you. Typography/Typeface/Font. View the typefaces and guidelines. Font/typeface kit. Web fonts

  6. UC Santa Barbara's visual identity system provides tools to reinforce our reputation and establish cohesiveness across university communications.

  7. Logos, Fonts, Color Palette, & Allowed Usage All assets are available for download in the AS Logo Google Drive. 1 UC Santa Barbara Associated Students

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