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Interbrand ranks the 100 most valuable brands in the world based on over 100,000 data points. See the top 20 brands, their growth rates, and how they lead across arenas in the full report.
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Brands. Best Global Brands 2023. How Iconic Brands Lead...
- Best Indian Brands 2023
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- The World’S Top 100 Most Valuable Brands in 2021
- Methodology
- The Leaderboard
- Insights Into Brand Value Growth
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In 2020, the global economy experienced one of the worst declinessince the Great Depression. Yet, while the ripple effects of COVID-19 have thrown many businesses into disarray, some companies have not only managed to stay afloat amidst the chaos—they’ve thrived. Using data from Kantar BrandZ, this graphic looks at the top 100 most valuable brands ...
Each year, research group Kantar BrandZ ranks companies based on their “brand value,” which is measured by: 1. A brand’s total financial value, which is the financial contribution that brand brings to its parent company ($ value). 2. Multiplied by its proportional value, measured by the brands proportional impact on its parent company’s sales (% va...
The total value of 2021’s Top 100 brands grew by 42%, reaching a combined $7 trillion. At the top of the list, perhaps unsurprisingly, is Amazon, with a total brand value of $683 billion. It’s the third consecutive year that Amazon has placed first on the list. Since last year’s ranking, the ecommerce brand has seen its value grow by 64%. Keep in m...
The most valuable brand report has been ranking companies for over a decade, and some overarching factors have stood out as key contributors to brand value growth:
See how the world's top brands ranked by their brand value, which is measured by their financial and proportional impact on their parent companies. Learn the factors that contributed to brand value growth, such as size, marketing, and innovation.
22 nov. 2023 · Comme l’an dernier, les GAFAM dominent largement le classement des marques les plus puissantes. Pour la 11e année consécutive, c’est Apple qui occupe la 1re place ! Et cette année, la marque...
29 janv. 2024 · Together, the 100 most valuable brands in the world are worth more than $5 trillion. Brands play an important role in driving shareholder value, yet pinpointing how much a brand is worth can be challenging.
Premier enseignement : Louis Vuitton est désormais la 8 ème marque la plus puissante au monde selon le classement mondial Kantar BrandZ Top100™. Après être entrée dans le cercle très fermé des 10 marques les plus valorisées au monde en 2022, la marque phare du groupe LVMH affiche désormais une valeur de marque de 124,8 milliards de ...
3 nov. 2022 · Le top 10 du classement est largement dominé par les grandes entreprises de la tech avec Apple, Microsoft et Amazon en trio de tête. Parmi les mouvements notables en 2022 : Microsoft a notamment...
24 juil. 2023 · See the world's most valuable brands in 2023 based on an annual ranking from Brand Finance, illustrating the role brand equity plays in a company’s market position. Tech giants dominate the list, but some sectors like banking and retail also have strong brand value.
