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  1. Goop Founder and CEO, Gwyneth Paltrow. Skip to main content. Goop Founder and CEO, Gwyneth Paltrow.

    • What's Goop

      What’s goop? In 2008, Gwyneth Paltrow launched goop from her...

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      Shop all GP's Picks at goop.com. Discover the latest in...

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      Contact us at jobs@goop.com. For all wholesale inquiries:...

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      New: goop Beauty Featherlash Lifting Serum Mascara. It’s...

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  2. 30 sept. 2023 · On the 15th anniversary of Goop, Gwyneth Paltrow is feeling reflective. Dana Scruggs for The New York Times. It had been about a decade since she won the Academy Award for best actress for...

    • Marisa Meltzer
  3. 8 oct. 2023 · The actress and founder of goop reflects on the journey of creating a place to discover the best of the best the world had to offer. She shares her lessons, achievements, and vision for the future of the company.

    • Gradual Growth
    • Steering on Instinct
    • Controversy Around Gwyneth Paltrow and Goop
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    Goop grew gradually at first as Paltrow established her healthy living credentials through cookbooks and detox programs. The Atlantic described her 2013 book, It’s All Good, as a “bible of laughable Hollywood neuroticism”, but that didn’t stop it becoming a bestseller. An important turning point for Goop was the appointment of Oxygen Network Co-Fou...

    In the past decade, Goop has grown steadily into a multinational powerhouse valued at more than US$250 million. Paltrow scaled down her movie acting to a few cameo appearances including Pepper Potts in The Avengersfranchise, redefined herself as an affectionately eccentric lifestyle guru and, much to the surprise of her detractors, proved herself t...

    The bad publicity only added to her legend. Her customers were zealot-like in their worship, even when she fell foul of regulators. In 2017, the not-for-profit group Truth in Advertising filed a formal complaint with the State of California after examining the pseudoscience health claims of 50 Goop products. They included mugwort vaginal steaming t...

    How the Hollywood star created her alternative lifestyle business that thrives through COVID-19 and faces an IPO. Learn about her journey, challenges, successes and controversies with Goop.

  4. Goop est une marque de soins bio créée par l'actrice Gwyneth Paltrow, qui partage son mode de vie sur son site et son podcast. Découvrez comment elle a révolutionné le lifestyle et la beauté avec ses conseils et ses produits.

  5. 21 août 2023 · Gwyneth Paltrow a été pionnière sur le créneau du bien-être, n’a pas eu vraiment de concurrents et reste leader. Elle est surtout très prescriptrice : sur son site, on découvre toujours un spa...

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