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1 août 2017 · Brand Series where we explore how brands become associated with aspirational lifestyles. Read Part 1 to understand what is a lifestyle brand, Part 2 on Beats by Dre., Part 3 on DC Shoes, Part 4 on Arc’teryx, and Part 5 on what […]
22 oct. 2018 · A reader requested that we profile Athleta as we have done for some other lifestyle brands like Beats by Dre, Arc’teryx, and DC Shoes. This was the first I’d heard of Athleta, but I enjoyed learning about them because their story and message of female empowerment were so compelling. Athleta is a brand of women’s activewear. They make ...
17 sept. 2019 · If the lifestyle wains in popularity, the brand’s sales will too. For example, DC Shoes sells less merchandise when skateboarding is less prevalent. (Read our article about the history of DC Shoes.) Consumer tastes change. Fads die off, and lifestyles change. If a brand’s demand is tied to one of these, then sales may go down if tastes change.
16 août 2019 · I studied the DC Shoes history and found that their break out success was a re-framing of existing technology. They used shock absorbing rubbers from athletic shoes in a flat bottom skater shoe. All of a sudden, skaters cared about shock-absorbing shoes because it was framed in a way they cared about.
5 sept. 2017 · Solomon is one of the top brands in the ski and snowboard industry. Arc’teryx is currently owned by the Amer group, based out of Finland, who also own, Salomon, Suunto, Wilson, Atomic, Mavic and Envie. Arc’teryx entered the ski and snowboard market the same year with the Sidewinder Jacket.
12 oct. 2018 · Developing a product for a generation. Robert Brunner, designer of the original Beats by Dre headphones. Dr. Dre was interested in starting a sneaker company, and Jimmy Iovine was interested in making speakers. The two agreed on Iovine’s premise of bringing sound quality to the younger generation, and they came together on headphones.
10 janv. 2020 · James Jebbia founded Supreme in 1994. It was initially a brand for skateboarders, like DC Shoes. Their first retail location was on the island of Manhattan in New York City. Now they operate eleven retail locations and their online store. Their product has worldwide demand.
14 avr. 2019 · The “DC” in DC Shoes stands for Droors Clothing. The official story is that D and C were the first names of the first skaters sponsored by the company, Danny Way and Colin McKay. This is because Droors Clothing, now defunct, was spun out of DC Shoes and they had to cut any ties with…
From community college classroom $100 M in sales; DC Shoes’ grind to become one of the most iconic lifestyle brands. DC Shoes is a brand with deep associations to the skateboarder lifestyle. If you are not aware of DC Shoes, you might assume they just sell shoes, but they have a wide range of apparel…
Eleven examples of brands with a clear, unique and powerful Brand Essence. I often get subtle eye roles from the decision makers for the brands I work with when I ask questions like: “if your brand were a car, what make would it be?”
