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3 oct. 2023 · Learn the meaning and usage of the idiom \"what is in it for me\", which refers to personal benefits or interests. See examples, synonyms, and pop culture references of this phrase.
De très nombreux exemples de phrases traduites contenant "what's in it for me" – Dictionnaire français-anglais et moteur de recherche de traductions françaises.
6 juin 2023 · Learn the meaning and origin of the phrase \"what's in it for me\", which expresses a person's concern about how they will benefit or profit from a situation. See examples, alternatives and FAQs about this common idiom.
- ‘What’s in It For Me’
- WIIFM in Employee Training
- 5 Ways to Answer ‘What’s in It For Me?’
- Common WIIFM Issue: Balancing Intrinsic and Extrinsic Motivators
- WIIFM Best Practices For eLearning
- Final Words
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What’s in it for me, or WIIFM for short, is a well-known tactic in the marketing and advertising industry. Essentially, WIIFM describes what the consumer or audience will get out of using or buying a product or service. Nowadays, it’s pretty common for consumers to chew over purchase decisions. They’re also likely to deliberate over how they spend ...
While WIIFM is commonly used in the marketing world, its use expands to other industries. In fact, it can be an excellent motivator in employee training and online learning. Your learners, regardless of their age, position, education level or enthusiasm, are likely to ponder the reasons or necessity of their training every now and then. After all, ...
Answering this question at the start and throughout your training course or unit will help you to keep your learners engaged and interested in their training.
Historically, WIIFM has been used in marketing and advertising. This has given it a transactional reputation. As a result, organisations’ answers to ‘what’s in it for me’ are often based on oversimplified assumptions about human behaviour and motivation. For instance, it’s easy to come to the conclusion that investors want to make money and donors ...
1. Keep Your Target Audience in Mind
When you are trying to sell something, whether it’s a product or service, you create your messaging with your target audience in mind. Your fancy new training programme is no exception. WIIFM requires a deep understanding of your audience. This understanding needs to be based on effective assessments and data instead of simple categorical assumptions. As such, you need to focus your communication and the training course as a whole on their specific needs. After all, this is the only way to en...
2. Focus on Your Messaging
In order to express WIIFM effectively, you need to focus on your messaging and the language you use. Simply addressing your learners by changing ‘we’ in your communication to ‘you’ can have a big impact. Let’s compare a simple marketing message to see the difference. For example, “we provide the fastest service” focuses on the benefits an organisation offers. By changing it to “by switching today, you can get the fastest service available”, you address the consumer directly whilst outlining a...
3. Segment Your Learner Groups
Segmenting helps you to ensure each learner group finds WIIFM from your training. After all, you can approach each group with different training content and messaging. This ensures that each learner receives the most relevant information that matches their skill levels. Learning about something that’s either too easy, too complex or fully irrelevant to your role or needs, is a sure-fire way to drop those engagement levels. As such, by segmenting your training programme, you can ensure your co...
Answering the WIIFM question can be tricky. Luckily, these five tactics can help to illuminate the benefits of your training. After all, you are giving your learners plenty of reasons to invest in your training programme. Your learners will soon see that learning is key to success. And hopefully, they will have some fun along the way. That, ultimat...
Learn how to use WIIFM (what's in it for me) to create effective corporate training programmes that meet your learners' needs and preferences. Discover five ways to highlight the benefits, offer rewards, and engage with online learning.
3 mars 2023 · Learn the meaning and usage of the idiom 'what's in it for me?' and how to respond to it. See examples of this phrase in different contexts and situations.
Voir plus d'exemples de traduction Anglais-Français en contexte pour “what's in it for me ”. traduction what's in it for me dans le dictionnaire Anglais - Français de Reverso, voir aussi 'so what?, what's-her-name, what's-his-name, what's-its-name', conjugaison, expressions idiomatiques.
14 sept. 2012 · In Times Of Change, “What’s In It For Me?” Is The Question You Need To Answer. We’re all self-centered. So as a leader, you need to make sure your people know they’re being treated...
