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3 juin 2016 · Roger Enrico was born on November 11 1944 in the town of Chisholm, Minnesota, close to the Canadian border. His path to the top — before he retired he was chairman of DreamWorks — was peppered ...
2 juin 2016 · NEW YORK (AP) — Former PepsiCo CEO Roger Enrico, who helped lead the soda company during the "Cola Wars" advertising battle with Coca-Cola in the 1980s, has died, PepsiCo said Thursday. He was 71. Enrico was with PepsiCo for more than 30 years and retired in 2001, according to the company. PepsiCo, based in Purchase, New York, did not have a cause of death or other details. Enrico was ...
3 juin 2016 · "Roger Enrico was, quite simply, one of the most creative marketers of his or any generation," said Nooyi, in a prepared statement. "He was a risk-taker, never afraid to challenge the status quo ...
2 juin 2016 · Roger A. Enrico, internationally respected for his marketing genius and highly regarded as a Dallas civic leader, has died. The 71-year-old former PepsiCo chief executive officer died Wednesday ...
Le 11 novembre 1944, Roger Enrico est né à Chisholm, Minnesota. Son père était contremaître dans une usine qui traitait du minerai de fer. Adolescent, dans une installation d'embouteillage, Enrico nettoyait des bouteilles, appliquait des étiquettes et vendait des casseroles et des poêles au porte-à-porte. Il a obtenu son diplôme du Babson College à Wellesley, Massachusetts, en 1965 ...
3 juin 2016 · Former PepsiCo Inc <PEP.N> Chief Executive Officer Roger Enrico, a noted marketer who pioneered using celebrities including pop star Michael Jackson to help sell soda, died at the age of 71, Pepsi ...
3 juin 2016 · June 3, 2016, 3:00 AM PDT. Roger Enrico led Pepsi USA and then PepsiCo during some of the most intense years of America’s famed Cola Wars in the 1980s. When he died on Wednesday, the business ...
