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Harding Luther Lawrence (July 15, 1920 – January 16, 2002) was executive vice president of Continental Airlines and then president and chairman of Braniff International Airways, a Dallas, Texas -based carrier. Lawrence's bold and dramatic accomplishments at both airlines earned him the reputation as not only a maverick of the ...
19 janv. 2002 · Harding L. Lawrence, an airline executive whose innovations transformed Braniff International Airways, died on Wednesday at his residence in Mustique, St. Vincent, West Indies. He was 81 and...
Harding Lawrence built Braniff from a regional airline into an international giant, but also destroyed it with his flamboyant and risky strategies. Read the story of his rise and fall in the airline industry, from his early days in Oklahoma to his final days in bankruptcy.
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19 janv. 2002 · TIMES STAFF WRITER. Harding L. Lawrence, an airline industry maverick whose unorthodox strategies took Braniff Airways out of obscurity in the 1970s and into bankruptcy in the 1980s, died of...
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13 mai 1982 · May 13, 1982. The demise of Braniff: The losing gamble. By DAN CARMICHAEL. DALLAS -- Harding Lawrence had a magnificent dream -- to convert Braniff International from an obscure regional...
Harding Lawrence, President of Braniff, married Mary Wells in 1967, the year after she started her own advertising agency. Photo copyright Braniff Airways, Inc. All rights reserved. Mary Wells Lawrence, now retired and in her nineties, left her mark on an industry where airline liveries and corporate identities would never be the same again. In ...
29 mars 2022 · Lawrence, Harding Luther (1920–2002). Harding Luther Lawrence, aviation titan, marketing innovator, and chairman of Braniff International Airways, son of Moncey Luther Lawrence and Helen Beatrice (Langley) Lawrence, was born on July 15, 1920, in Perkins, Oklahoma. Sometime after 1930 his parents moved the family to Gladewater, Texas, where he ...
