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Harding Luther Lawrence (July 15, 1920 – January 16, 2002) was executive vice president of Continental Airlines and then president and chairman of Braniff International Airways, a Dallas, Texas -based carrier. Lawrence's bold and dramatic accomplishments at both airlines earned him the reputation as not only a maverick of the transportation ...
19 janv. 2002 · Harding L. Lawrence, an airline executive whose innovations transformed Braniff International Airways, died on Wednesday at his residence in Mustique, St. Vincent, West Indies. He was 81 and...
Harding Lawrence built Braniff from a regional airline into an international giant, but also destroyed it with his flamboyant and risky strategies. Read the story of his rise and fall in the airline industry, from his early days in Oklahoma to his final days in bankruptcy.
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19 janv. 2002 · TIMES STAFF WRITER. Harding L. Lawrence, an airline industry maverick whose unorthodox strategies took Braniff Airways out of obscurity in the 1970s and into bankruptcy in the 1980s, died of...
- Writer
12 mai 2023 · In 1964, Harding Lawrence – who was previously with Continental Airlines – took on the role of CEO of Braniff International Airways. At just 44, he was one of the youngest airline chief executives in the US, and his modern approach brought about a significant change to the airline.
- Journalist
Troy Post, President of Greatamerica, recruited 44-year-old Harding Lawrence to run his newly purchased airline and, on April 5, 1965, Lawrence became Braniff’s new president. Harding Lawrence had been a valuable asset to Robert Six, the president of Continental Air Lines, his former employer.
11 juin 2002 · (She later married Braniff’s dashing CEO, Harding Lawrence, who died in January.) Along the way, Mary Wells Lawrence, now 73, helped transform the advertising industry by updating the...
